Own your ordering channel
Third-party delivery apps can take 15–30% per order. Moving customers to your branded online ordering site keeps margins in your pocket while giving you direct access to customer data.
Promote your direct ordering link on receipts, table tents, and social media. Offer a small incentive — free delivery or a loyalty bonus — for first-time direct orders.
Increase average order value
Smart upsells at checkout — sides, drinks, and desserts — can lift ticket size without changing your base menu prices. MealScale lets you configure suggested add-ons per category.
Bundles and combo meals simplify choices for customers while increasing perceived value. Test lunch combos and family packs during your busiest dayparts.
Bring customers back with loyalty
Acquiring a new customer costs far more than retaining an existing one. A points-based loyalty program rewards repeat visits and gives you a reason to reach out with personalized offers.
Track visit frequency and spend in your analytics dashboard to identify your best customers and win back guests who have not ordered recently.
Use data to cut waste
Review top-selling items and slow movers weekly. Reducing prep for underperforming dishes lowers food cost without touching prices on your star menu items.
Peak-hour reports help you staff efficiently — enough coverage for rush periods without overpaying for labor during quiet hours.